Mr. Lyons is responsible for all marketing and sales activities for ATC Labs. He comes to this position with a broad cross section of successful experiences with companies such as Sony, Compaq, iBiquity Digital and MartinLogan, LTD. The common thread in Mr. Lyons career has been the development of new technologies and related products including Compact Disc^TM, DAT, HD Radio^TM and others.

Mr. Lyons met and worked with Dr. Sinha at iBiquity Digital to develop the HD Radio technology. As the VP Business Development and Global Sourcing, Mr. Lyons was successful in gaining intellectual property license agreements for HD Radio with the majority of both consumer electronics brands and their suppliers. He further assisted those brands to create a worldwide series of suppliers for the specialized HD Radio components.

Most recently, Mr. Lyons was the president of MartinLogan, LTD, maker of the finest loudspeakers made in the U.S.A. His expertise in sales channel management allowed for the substantial increase in distribution and sales.

Mr. Lyons graduated from Kansas State University with a BA in Sociology.